Swiss ChocolateAt the outset, the Swiss chocolate pioneers had to
struggle hard for their subsequent sweet success. When, in the second half of
the 18th century, natives of Yal Blenio in the Tessin popularised chocolate in
this country, too, nobody dreamt that, just a few decades later, a handful of
Swiss would lay the foundations of the world-wide reputation of our chocolate
industry. Neither our geographical position nor the customs and habits of our
forefathers argured well for the success of such a venture. However disunited
the efforts of the Swiss chcolate pioneers may have been, they were firmly
united by a single purpose - to improve the quality of the chocolate. Only in
this way could they keep abreast of the large foreign manufacturers who had
already made a name for themselves throughout the world. The technical genius of
these pioneers seems to have been almost inexhaustible; their inventive skill
showed itself not only in the development of ever more efficient machinery, but
also in their constantly more refined recipes for the manufacture of chocolate.
Many of the names which make our mouths water when we see them as well known
trade marks on the boxes of all the best chocolates, recall to our memories the
work and the lasting achievements of the pioneers of Swiss Chocolate. From small
beginnings, for the most part, they laid the foundation stones of concerns which
uphold the reputation of Swiss chocolates right up to the present day.
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