Cote D'Or Chocolate

Côte D'Or is one of the oldest chocolate bar trademarks, and its rich history has left a legacy of delicious Belgian chocolate bars in many varieties. Charles Neuhaus, a traditional Belgian chocolate-maker who opened a chocolate and sweet factory in 1870, created and registered the Côte d'Or brand on April 24th, 1883.

The brand was named after the "Gold Coast" (present-day Ghana) where he selected a portion of his cocoa beans. In 1898, the factory became the property of Mr. and Mrs. Léopold Bieswal, who bought it for their son, Joseph. The year 1899 marked the start of a fruitful cooperation between the Joseph Bieswal Co. and S.A. Lambert Michiels. It was not until July 16th, 1906 that they founded S.A. Alimenta, under the Côte d'Or trademark.

At the beginning of the twentieth century, with colonial expansion, the Belgians discovered new horizons as well as new tastes. They became wild enthusiasts of the "elephant chocolate", which has been famous ever since. The elephant, along with the palm tree and the three pyramids, has become the symbol of the Côte d'Or brand. A powerful symbol, as it is still with us today.

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